/rēˈfaktər/verb
Profactr n. — sense 2, for hire.
No agency. No account manager. No handoff once we start.
Not sure what you need? in your own words — a couple of questions, no jargon, and it comes straight to me. Or skip it and email me.
Scheduling, quoting, dispatch, inventory, who owes you what. It works until it doesn't, and by then only one person understands it. That's the most common job I get.
Somewhere they can book, check where their job is, approve the quote, pay the invoice, and pull their own paperwork — instead of calling you to ask.
It's slow, it does half of what you need, or it charges per seat for people who log in twice a month. I can tell you whether to fix it, replace it, or build around it.
Custom software has a bad reputation, and most of the time it's earned: it arrives late, it only works on the office computer, and the person who built it stops answering. These are the five promises that fix that, and they're the same on a $3,000 job as on a $60,000 one.
Your crew is in a truck, a shop, or someone's kitchen — not at a desk. Everything I build works on the phone in their pocket, and keeps working when the signal drops.
Every customer, job, and invoice lives in a real database that I can hand you a copy of any time you ask. No lock-in, no hostage situation, no “export is a premium feature.”
Cards, bank transfers, deposits, recurring plans. Money is the part of your software that has to be right every single time, and it is the part I have spent the longest getting right.
I spent twenty-two years in banks, hospitals, and defense, where losing a record is a reportable event. That habit does not switch off because the customer is a plumbing company.
When it breaks at 7am on a Tuesday, you text the person who built it. Not a ticket queue, not a chatbot, and not an account manager who has to go ask.
A subscription service for children's books that let the reader choose what happens next. Parents subscribe, kids read, and the authors get paid automatically every month.
It handles children's data, which is the strictest rule there is, and it moves other people's money to them. Both of those are the kind of thing that has to be right the first time. It is here as evidence of what happens when the careful version is the only version on offer.
A children's book subscription with author royalties paid out automatically and children's data handled to COPPA standard.
Eight certification-prep apps for skilled trades, built on one shared engine so each new trade ships in weeks instead of months.
A pro basketball franchise's first digital presence: site, email capture, and subscriber dashboard, built so the next four phases drop in without a rebuild.
Three-sided live music marketplace with a browser-based DAW, designed so the supply side is valuable to itself first.
The fair worry about hiring a small shop is that the person disappears. Here is who does not — twenty-two years of banks, hospitals, defense and oil and gas, every one of them with auditors, systems that were not allowed to go down, or both.
Founder & principal engineer
An Air Force veteran and a working engineer since 2003 — banking, defense, healthcare, oil and gas, and a stretch as interim CIO of an eighteen-person organisation under FDA and HIPAA. He scopes your build, writes it, puts it live, and picks up the phone when it breaks.
Contact meClient development manager
Nate is the first conversation — what your business actually needs, whether this is a fit, and what it would take, before anyone talks about a number. What he takes on goes to Dan, who does the scoping and the building.
Contact meAlmost nobody is. That's what Scope & Plan is for. Two weeks and a fixed fee, and you end up with a written plan: what it does, what each screen looks like, what it costs, and how long it takes. The plan is yours to keep. Build it with me, build it with someone else, or put it in a drawer.
Start here
Tell me in a sentence or two — something new, software to run the business day to day, a change to something you already have, or just an idea you are kicking around. I will ask a couple of questions, then pass it to Dan.